The Baby Show is back at Birmingham’s NEC from May 8 to May 10, offering expectant and new parents a unique opportunity to shop, learn, and explore the latest in pregnancy and baby products. Sponsored by Pampers, this renowned UK event brings together over 350 trusted brands, parenting experts, and exclusive offers under one roof.
Visitors can test a wide range of buggies and strollers on the popular Buggy Testing Track, led by Project Baby, ensuring they find the perfect fit before purchasing. The NEC’s spacious and accessible venue makes it an ideal setting for families to browse comfortably and connect with exhibitors showcasing innovative and essential baby gear.
Mallory Reynolds-Trout, show director, shares the excitement about returning to Birmingham: “We love meeting growing families here each year. The NEC provides the perfect space for exhibitors to showcase their best products and for parents to feel supported on their parenting journey.”
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The show runs from 9:30am to 5pm on Friday and Sunday, with extended hours until 5:30pm on Saturday. Located at National Exhibition Centre, North Avenue, Marston Green, Birmingham, B40 1NT, it’s easily accessible for local families.
Parents can find national favourites such as Pampers, Tommee Tippee, MAM, Joie, iCandy, Bugaboo, Mamas and Papas, and many more. Alongside these, boutique and emerging independent brands like Zinzino, Forever Living, Pure Baby Wipes, and Trosseau of Nottingham Lace add fresh variety for visitors to explore.
The Baby Show’s Live Talks Stage, sponsored by Tommee Tippee, features free expert-led sessions throughout the weekend. Speakers include Daisy First Aid, midwives Lily and Pip, The Sleep Nanny Lucy Shrimpton, Annabel Karmel MBE, and others, covering vital topics such as breastfeeding, newborn care, maternal mental health, sleep strategies, and fatherhood.
Netmums, the event’s official podcast partner for 2026, will host a live podcast recording with a prominent parenting voice, providing honest and relatable discussions for attendees.
Advance online tickets cost £20, reducing the on-the-door price of £28. Exclusive Tommee Tippee ticket packages are available from £36.99, including two event tickets plus a Tommee Tippee product. For just £6 more, visitors can add a goody bag valued at over £75.
With expert advice, hands-on product testing, and unbeatable deals, The Baby Show at Birmingham NEC is a must-visit event for parents and parents-to-be this spring.