Octopus Energy has released new data highlighting a remarkable increase in electricity usage during the England vs Norway football match on Saturday night. Analysis reveals that pubs experienced a 42% surge in electricity consumption compared to typical levels, reflecting the nation’s fervent celebrations.
Household electricity demand was already 9% higher than a typical Saturday night at the 10pm kick-off, as enthusiastic fans tuned in to support England. The demand climbed further to 11% above average when Jude Bellingham scored the equaliser, capturing the nation’s attention.
Following the final whistle, electricity usage in homes surged by 22% above normal, as celebrations erupted across the country. Even from 2am to 5am, household energy consumption remained 18% higher than usual—indicating many fans stayed awake to watch the Argentina vs Switzerland match, determining England’s next opponent.
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Interestingly, usage dropped 7% below normal between 7am and 9:30am on Sunday morning, suggesting many supporters enjoyed a later start to the day after the late-night festivities.
Electricity consumption at pubs was 19% above typical levels throughout the match and peaked at 42% above normal by 1am, reflecting fans’ extended celebrations following England’s extra-time win.
Alex Schoch, Global Director for Electrification at Octopus Energy, commented: “Britain’s electricity use always tells a story, and England’s thrilling victory over Norway was no exception. We witnessed peaks as fans switched on their TVs for kick-off, celebrated the equaliser, and erupted when Jude Bellingham scored the winning goal. The data also highlights how fans stayed up into the early hours to follow who England would face in the semi-finals, then enjoyed a well-earned lie-in. Meanwhile, pubs remained lively long after the match, showcasing the nation’s incredible spirit.”