Nationwide has highlighted a growing concern among its customers aged 29 and over who continue to share housing despite financial and social challenges. Research from Nationwide shows that 29 is considered the age when house sharing becomes socially ‘embarrassing,’ yet a significant 11% of people in this age group still live with parents, friends, or even strangers.
This trend is driven largely by affordability issues, with 69% citing that living alone is financially out of reach. To manage costs, many form ‘Rally Households’ — shared living arrangements that allow residents to pool resources and split expenses. This has pushed the average age of shared living up to 35.
While 11% report that house sharing has helped them save money, nearly half (46%) admit it has negatively impacted their relationships and personal lives. Stress and anxiety affect 15%, and 14% have felt “stuck” due to their living situations. Additionally, 8% experience tension with housemates, and 7% say they have delayed important life decisions because of their housing arrangements.
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Personal stories highlight these challenges. Florrie, 26 from Surrey, shared how living in London without financial progress forced her to move in with her boyfriend’s parents, commuting into the city to save for future goals. Vicky, a mother living in a crowded three-bedroom house with four children, expressed embarrassment and frustration as her adult children face similar housing struggles, leading to overcrowding and uncomfortable living conditions.
Richard Stocker, Head of Savings at Nationwide, offered advice: “Whether you’re saving for your first home or trying to get on the property ladder, setting achievable savings goals is crucial. Utilize your ISA allowance and budgeting tools like Nationwide’s Budget Builder, which can simplify managing your finances and make saving feel more achievable.”