The large advertising hoardings towering beside Birmingham Cathedral at the corner of Colmore Row and Temple Row West may catch your eye, especially with their bold promotion of a popular web browser for iPhones. However, this temporary display conceals an important restoration project transforming the old Edwardian Phoenix Assurance Company building into modern office space.
Built between 1915 and 1917 from Portland stone, this historic building has long served as office premises. The current refurbishment plans preserve its office function while enhancing and expanding its facilities. Planning approval documents reveal that the developers have permission to remove the existing mansard walls on the fourth floor and a rooftop plant above it.
In place of these structures, new Portland stone walls and a mansard roof will be constructed, adding approximately 1,124 square meters of floor space. The project also includes an extended external staircase and a rooftop terrace on the sixth floor, aiming to blend modern functionality with architectural respect for the surroundings.
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This development sits within a conservation area, surrounded by some of Birmingham’s most treasured landmarks, including the Grade I-listed St Philip’s Cathedral, the Town Hall, and the Grade II-listed Council House. This designation means any alterations must undergo strict scrutiny to protect the area’s historic character.
The building’s architects, Ewan Harper & Brother & Co, are notable for significant Birmingham landmarks such as the Methodist Central Hall and the Ruskin Building. The architectural practice GPAD, overseeing the retrofit, describes the project as a “sensitive retrofit” that will “celebrate the unique history of the site and surroundings.”
Enhancements will include restoring key architectural details and employing a colour palette designed by artist and former Birmingham Post editor Stacey Barnfield, adding a thoughtful artistic touch to the rejuvenation.
The construction firm Red reports that the refurbishment is a £19 million investment scheduled for completion by this autumn. Once finished, the hoardings will be removed, unveiling a beautifully restored historic building that honours Birmingham’s heritage while meeting modern office standards.