Asda is embracing a spirited change this St George’s Day by inviting shoppers and staff to dress up in celebration of England’s patron saint on April 23rd. In a festive move, the Asda store in Derby is encouraging its employees to wear themed outfits that reflect national pride and tradition.
Colleagues at Asda Derby are warmly welcomed to participate by donning red or white tops, adding accessories like red rose buttonholes, red ties, and red or white scarves. The dress code is flexible, ranging from smart casual looks such as white shirts paired with red skirts or trousers, to casual and themed options including England football shirts or custom tees adorned with the red cross.
For those wanting to go all out, the store suggests dressing as knights, dragons, or roses—symbols closely tied to the legend of Saint George. Accessories in red, white, and blue, including hair ribbons, flags, wigs, and face paint, are also encouraged to enhance the celebratory atmosphere.
St George’s Day, observed annually on April 23rd, honors the memory of Saint George, who died in 303 AD and is renowned for his legendary bravery in slaying a dragon. It is a day that celebrates English heritage and cultural pride.
June, an Asda community champion, highlighted the joy such celebrations bring: “We love to celebrate St George’s Day with the best of British jam and scones. Our colleagues were greeted with a delightful surprise as the canteen was decorated, offering a special platter for everyone to enjoy. It’s the little things that really lift the mood!”
Asda also thanked staff at its Tilbury store for embracing the festive spirit by dressing in red and white. Competing with other major UK supermarkets like Sainsbury’s, Morrisons, Aldi, Lidl, and Tesco, Asda continues to foster a strong sense of community and national pride through its St George’s Day celebrations.